Your AI
Running
Coach
Running has a coaching problem
$150–300 / mo
A real coach is expensive
A good coach takes clients one at a time and charges accordingly. Most runners never get one.
One-size-fits-all
Free plans get people hurt
A PDF from Google doesn't know your level, your week, or how your legs feel today. People break down and quit.
Backward-looking
Trackers don't answer the question
Strava and your watch are great at history. None of them tell you what to run tomorrow.
Millions of runners want a coach. Almost none of them have one.
Meet Atleo
- 1
A plan in 60 seconds
Answer a few questions, get a training plan with a goal date, built around your level and your week.
- 2
Adapts every week
Missed a run or slept badly? The plan adjusts instead of falling apart.
- 3
Every run guided
Workouts, pace targets, and a proper breakdown after every run.
- 4
Users bring users
Leaderboards, community and referral codes come standard.
The app is built and ready to ship
iOS app is finished
Fully implemented and tested. Ready to submit to the App Store.
Everything works end to end
Onboarding, plan generation, daily coaching, GPS tracking, post-run analysis.
Referrals are built in
Referral codes and community onboarding sit right in the first session.
Web funnel is ready
Landing page, quiz and checkout, ready to go live with the app.
Actual product screens
The market: real numbers
fitness app market by '33
grows 13.4% a year, and running is the most popular activity inside it (Grand View Research)
running apps today
analyst estimates range from $0.8B to $1.5B. Small, growing fast, no clear winner yet
the coaching opportunity
if just 3–5% of Strava's 180M athletes paid $119/yr. A human coach costs that much per month
Sources: Grand View Research 2026; Valuates Reports 2024; Business of Apps 2026. '26 base derived from GVR CAGR.
Strava just proved the category
Strava had to buy its coaching product. We built ours.
Sources: Sacra 2025; Strava press releases 2025; Strava Year in Sport 2025
Distribution: MetaWeb QuizApp
Meta Ads
Runners are easy to find on IG and FB. We test creatives fast and scale the ones that convert.
Web Quiz
The quiz builds your training plan before you sign up. Whoever finishes it actually wants the product.
Web Checkout
Payment happens on the web, via Stripe. Apple doesn't take 30% of it.
Mobile App
You open the app and your plan is already there. From here it's habit, retention and referrals.
This funnel is standard practice in consumer subscriptions. Ours lands at CAC $80.
Unit economics: $80 in $110 out
Pricing sits at category benchmarks: Runna $119.99/yr, Strava Premium $79.99/yr. These numbers assume pure paid traffic — referrals and organic only improve them.
What this looks like at scale
| Monthly ad spend | New customers / mo | Customers / yr | Net LTV revenue / yr | Contribution / yr |
|---|---|---|---|---|
| $100k | 1,250 | 15,000 | $1.65M | $450k |
| $300k | 3,750 | 45,000 | $4.95M | $1.35M |
| $500k | 6,250 | 75,000 | $8.25M | $2.25M |
Simple math at current unit economics (CAC $80, net LTV $110). No virality assumed.
Launch web funnel + iOS. Validate CAC ≤ $80 at scale.
Creative testing engine. Referral program live.
Android. New languages and geos.
45k+ paying runners run-rate.
Nothing here needs to be invented. We know what a customer costs and what they bring back — we need budget to run it.
Where Atleo wins
vs Runna
Runna sells you a plan. Atleo coaches the whole run, live, in your ear.
vs Strava
Strava is where you post the run. Atleo is what gets you ready for it.
vs Nike Run Club
NRC plays the same audio for everyone. Atleo knows who you are and adapts.
vs WHOOP / Oura
They tell you how recovered you are. Atleo tells you what to do with it.
Everyone else tracks running. We coach it.
Team
Max Benival
Founder & CEO
Serial entrepreneur
ex-investment banking & Skelar; launched 3 businesses from age 16
Applied Math & Finance
FU Berlin, NaUKMA
Professional swimmer, 10 years
trains daily and builds a product he actually uses
Mykola Nyzhnyk
Head of Marketing
ex-VC, ex-Liven
has seen consumer subscription from both sides of the table
Scaled marketing to $3M / month
has already run this playbook at serious volume
Behind them: a small team covering product, growth and coaching science.